New connections unlock a multitude of exciting opportunities in the longan subsector.
Uncertainty
regarding standards, quality and packaging creates challenges in the fresh and
processed longan sector. To address
these issues and expand distribution, longan actors require a better
understanding of market expectations in terms of quality, quantity, and
production requirements.
Observing these challenges, Feed the Future Cambodia
Harvest II “Harvest II” organized two events for longan actors to learn,
observe, and develop connections in potential markets. Harvest
II assembled 16 longan actors including processors, exporters, suppliers, a
logistics company, and agricultural cooperatives (AC) from Battambang province
to discuss collaboration opportunities. Harvest II recruited a consultant to
assist these actors to increase competitiveness and unlock access to export
markets by identifying and exploring target markets. The meeting established
new connections and resulted in the members forming a Telegram group to share
market and technical information, raw material supply, and logistics
arrangements.
Longan actors visit KCCV Plantation’s market to gain a better
understanding of product expectations and requirements.
1. Encouraging the adoption of good manufacturing
practices (GMP), hazard analysis critical control point (HACCP), and food processing standards, certified fruit
processing companies CSL Enterprise and KCCV Company shared their experiences,
provided guidance, and advice to participants.
2. Promoting value-added longan
products, Harvest II introduced the participants to food processing experts at
the Institute of Technology of Cambodia (ITC) and Phnom Penh Packaging Company
(PPPC) to discuss processing, product packaging and branding.
3. Facilitating market distribution
expansion,
introductions and meetings were held between longan actors with buyers,
wholesalers, and premium markets.
The visit employed active learning and knowledge
sharing to advance the longan sector, promoting improved
production standards, value-adding, and diversification. Mr. Uy Chhengheng, co-founder of Navita shared what they
learned from the visit, “Navita now knows about Lucky market’s requirement on their
new products, that helps Navita improve their products by themselves to be able
to sell at Lucky in the future.”
A visit to Chip Mong premium market during the exposure visit resulted in
a partnership with CSL.
Harvest II continues to support increased prosperity and sustainability across Cambodia’s horticulture sector. Working with market actors, Harvest II connects and assists in forging critical partnerships and strategies to improve production practices, strengthen the supply chain and diversify distribution networks.
A chain reaction, beginning with the initial meeting
and continuing with the exposure visit, produced a multitude of fruitful
partnerships for the longan actors. New market diversification partnerships
include KCCV selling Agro Nature’s
products in their Phnom Penh markets and CSL Enterprise successfully
introducing and launching their new products in AEON, Lucky and Chip Mong
premium markets. Engaging product diversification, wholesaler Chheng Sreyleap now supplies fresh dragon fruit
to fruit processor Navita for processing. Further agreements facilitated by
these events include Yim Bunthoeun supplying fresh longan to KCCV and AC Ponleu
Pichenda supplying fresh longan to Chheng Sreyleap and KCCV. Additionally, the
group formed Telegram groups with PPPC to share packaging advice and with ITC
to access technical information for processed products.
Harvest II continues to support increased prosperity
and sustainability across Cambodia’s horticulture sector. Working with market
actors, Harvest II connects and assists in forging critical partnerships and
strategies to improve production practices, strengthen the supply chain and
diversify distribution networks.
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