MFI's App Provides Ag Advice to Farmers

Opportunities in Cambodia’s horticulture sector have grown in recent years, with increased demand in both domestic and international markets for Cambodia-grown products. Meeting quality and quantity requirements, however, is a challenge for many producers, who lack access to the technical information and quality inputs that they need to improve production practices.

AMK, a local microfinance institution, or MFI, recognized the benefits of building producers’ capacity to improve yields. Many of AMK’s clients are farmers, and by supporting them to improve production, AMK anticipated that they would see a decrease in loan default rates – as well as an increase in business, as more small and medium enterprises (SMEs) take out loans to expand their businesses in a growing sector.  

With support from Feed the Future Cambodia Harvest II, AMK developed the TonleSap App to help horticulture sector actors address these constraints. The app is an online platform designed to increase farmers’ access to the technical, market, and product information that they need to improve production outcomes.

Through AMK's TonleSap App, agriculture cooperatives and farmers are able to
access accurate and up-to-date technical, market, and product information.

Launched in January 2019, the TonleSap App has been continuously updated and expanded to meet users’ needs and respond to feedback. With more than 8,000 current users, more than 1,100 of whom are in the horticulture sector, the app offers 92 technical guides, developed by AMK’s team of technical experts and consultants to address common production concerns. AMK has trained more than 4,000 market actors on how to download and use the app, and developed the Tonlesap App Facebook page to reach a wider audience.

Building on the popularity and potential of the TonleSap App for farmers, AMK developed the complementary TonleSap Seller App, designed to provide an adjacent platform to help sellers and service providers advertise their products, receive orders, and manage sales. More than 100 supply chain actors, including input retailers and dealers, service providers, and buyers have registered with the app, helping further facilitate and expedite market linkages and business communication across the supply chain.

The TonleSap Seller App helps input dealers like Kimsong upload and promote
their products and connect with farmers.

“The TonleSap and TonleSap Seller Apps are very important to me and the farmers,” said Kimsong, an input dealer in Battambang. “I can promote my products and farmers can access technical and market information anywhere with their smartphones.”

Going forward, AMK will continue to expand the functionality of the two apps, with plans to integrate delivery and payment services to facilitate transactions between farmers and product and service providers.

Through their commitment to developing and continuously improving an innovative technology to build the capacity of agriculture sector actors, AMK is investing not only in their business, but in the strength of the market system as a whole.